Cookie Policy

This policy explains how we use cookies and similar technologies on the 4Matrix website.

Cookies will only be used where permitted by your cookie preferences. You can choose to accept or decline non-essential cookies at any time.

What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work or to work more efficiently, as well as to provide information to the owners of the website.

Types of cookies we use

We use the following types of cookies on our website:

Necessary cookies: These cookies are essential for the functioning of our website. They enable you to navigate our website and use its features.

Analytical cookies: These cookies allow us to analyse how our website is used, including which pages are visited most frequently and how users navigate through our website. This helps us to improve the design and content of our website.

Functional cookies: These cookies enable our website to remember choices you have made, such as your language preferences, and provide enhanced, more personal features.

How we use cookies

We use cookies to:

• Make our website work as intended
• Improve the performance of our website
• Understand how you use our website and deliver relevant advertisements

Non-essential cookies are only used where you have provided consent.

Third-party cookies

• Google Analytics

We use third-party analytics services, including Google Analytics, to help us understand how visitors use our website.

Google Analytics collects information such as pages visited, time spent on the site, and general usage patterns. This information is used for statistical and website improvement purposes only.

Analytical cookies are only set if you consent to their use. Google may process this data on our behalf and may transfer it outside the UK or EU, subject to appropriate safeguards.

You can find out more about how Google uses data here: https://policies.google.com/privacy

You can opt out of Google Analytics using this tool: https://tools.google.com/dlpage/gaoptout

• Live Chat (Tidio)

We use a third-party live chat service (Tidio) to enable real-time communication with visitors through our website.

Cookies and similar technologies used by this service are functional in nature and are required for the live chat widget to operate correctly. These may collect limited, non-identifying information such as the page visited, browser type, and time of access.

Further information about how Tidio uses data can be found in their privacy policy and cookie policy:

https://www.tidio.com/privacy-policy/

https://www.tidio.com/cookie-policy/

If a visitor chooses to interact with the live chat service, additional information may be collected as part of that interaction. Further details are provided in our Privacy Policy.

Managing cookies

You can manage your cookie preferences through our cookie banner or through your browser settings. Please note that disabling cookies may affect the functionality of our website.

Changes to this cookie policy

We reserve the right to make changes to this cookie policy at any time. Any changes will be posted on this page and will take effect immediately.

Contact us

If you have any questions about our cookie policy, please contact us at info@4matrix.com